A trio of Laconia Chamber of Commerce brochures from the 1930’s. During this time, Weirs Beach was part of the Laconia Chamber. In the late 1940’s, Weirs Beach restarted its own independent Chamber, built a new information booth, and began producing an annnual brochure.
Below, an advertisment in the 1947 Lakes Region Association’s “Where To” guidebook.
The ad appeared prominently on the inside front cover of the guidebook.
|Below, in 1947, the first of the annual Weirs Beach brochures was produced, in black and white, and featured an artistically detailed map of the Weirs Beach area. The 1948 brochure sported an identical cover and map, but different interior photos.|
1947 & 1948
Recreation Center of Lake Winnipesaukee and the Lakes Region – New England’s Favorite Inland Resort
|From 1949-1951 the Weirs Beach Chamber produced three brochures with nearly identical covers. Notably, the name of the area changed from “The Weirs” in 1950 to “Weirs Beach” in 1951, thanks to the brand new beach. All three of these brochures featured a separate, artistically detailed map in the inside middle pocket of the brochure.|
The Weirs Chamber of Commerce had changed its name to the Weirs Beach Chamber of Commerce by 1952, but as can be seen on the bottom of the cover of this map/brochure, old habits die hard — the location was still known as “The Weirs”.
Click here to see an artistically detailed map from this 1952 brochure!
|In this photo from the 1952 brochure, passengers arriving from the Boston & Maine train carry their luggage down the boardwalk. Click here to enlarge the photo.|
|In 1954 the marketing slogan changed to the “Recreation Center of New Hampshire” and the name of the organization was now the Weirs Beach AREA Chamber of Commerce. Instead of an artistically detailed map of the Weirs Beach area these brochures featured a generalized map of Lake Winnipesaukee with numbered dots pinpointing the Weirs Beach area businesses.|
Detail from the map in the 1956 brochure. Recreation Center of Lake Winnipesaukee, New Hampshire – New England’s Favorite Inland Resort
The Bright Spot of Lake Winnipesaukee. An ad in the 1956 Where To in the Lakes Region guidebook.
|First modern brochure is created, featuring color photographs thoughout the brochure. A simple map of Lake Winnipesaukee is inside; it does not pinpoint the exact locations of area businesses as previous brochure maps had done.|
Everybody has Fun at Weirs Beach… All the family will cheer your choice…nowhere is there so much for so many!
This is it…the ideal vacation spot.
Weirs Beach has everything to offer that a vacationer would want…
In 1958, Tichnor Brothers, a well-know postcard publisher based in Boston, with the “co-operation of the Weirs Beach Publicity Bureau”, produces a 12 photo, chrome postcard folder, images from which are dispersed throughout this website. The inside cover of the folder contained the above write-up.
In 2008, 50 years later, many of the activities mentioned in the write-up are still providing the rationale for visitors to come to Weirs Beach.
Also in 1958, Beryl H. Plummer & Associates of Lakeport, who produced the 1954-1956 Weirs Beach brochures, produced an independent brochure about the pleasures of vacationing on Lake Winnipesaukee.
|On September 30, 1959, the Laconia and Weirs Beach chambers merged. The chambers separated again from 1976-1989, when the “Weirs Chamber of Commerce” was revived. In 1990, the chambers remerged. Since that time, the relationship between the two areas of the city has endured, and has become ever stronger.|
The Pleasure Center of Lake Winnipesaukee
|Weirs Beach splits off from the Laconia chamber, reviving its own chamber and producing its own brochure. Bob Lawton is president.|
The Complete Four Season Resort – Vacation Center of Beautiful Lake Winnipesaukee – Vacation Crossroads of New England
|Laconia chamber logo, 1989, before Weirs Beach rejoins the Laconia chamber|
Weirs Beach – Where Lake Winnipesaukee Begins
WeirsBeach.com website is created.
Below are the page titles from a 1930’s Laconia Chamber of Commerce brochure,”The City on the Lakes and The Weirs, Lake Winnipesaukee”. (Scroll up to see the brochure cover.)
The glowing descriptions of the area still hold true today!
Laconia, New Hampshire – The Playground of New England – A Place For Play and Rest – With Lake and Mountain Atmosphere
Good Roads for Motoring – Good Trails For Walks
Quiet Waters For Canoeing – Deep Water For Power Boats
The Best Fishing in New England – In Lake And Running Stream
A City of Modern Stores – And Up-to-Date Business Methods
A Place Where Folks Are Friendly – And Strangers Are Ever Welcome
The Progressive Spirit Dominates – But Old Traditions Remain
Facilities for Travel – By Motor, Train, Boat, and Air
The Chamber of Commerce Serves All – Not Only Our Own Citizens But Visitors
The Glory That Is Experienced Is The Product of Nature
A Place Where You Can Dream and Let the Other Fellow Work
A Paradise For Children – Where Health Is In The Air
A Variety of Sports – For Young Or Old
Lake Winnipesaukee – And Its 274 Island Resorts
The Famous Weirs – Where People Play
Surrounded By Mountain Ranges – All Year Vacation Land
With Unassuming Prosperity – Laconia Invites You
With Summer and Winter Sports – Excellent Sites for Summer Homes
Advantages Are Natural – And Unparalled In New England
Schools, Churches and Library – Stores, Theatres and Shops
The More You See of Laconia – The Longer You Will Want to Linger
Below, a list of the various organizations that have promoted travel and tourism to Weirs Beach from the 1920’s to the present.
|2012 – WeirsBeach.com website is redesigned!|
Laconia Chamber “The HUB of VACATIONLAND” bullseye map and promotional material, 1930s