Weirs Beach Sign


The world-famous neon Weirs Beach sign, which was erected on Saturday, July 21, 1956, celebrated its 50th birthday on Friday, May 26, 2006, after an extensive renovation spearheaded by the Weirs Action Committee. The sign features 696 11-watt chaser bulbs, 200 feet of neon tubing, and lights up in a distinctive pattern beckoning visitors to Weirs Beach. Weighing in at 4400 lbs, the sign was restored in mid-January 2002 to a relocated traffic island, 8 feet closer to Lakeside Ave and off the state right-of-way on Route 3. The relocation resulted in an improved traffic flow, with two lanes of one-way traffic on either side of the sign (previously, there was one-lane, two-way traffic on either side of the sign.) The relocation plan had called for a left-hand turning lane off of Route 3 southbound, but there wasn’t enough room. One interesting feature of the sign is that it is two-sided. For visitors coming from Laconia and other points South of Weirs Beach, and who are travelling North on Route 3, it will point to the right; while for visitors coming from Meredith and other points North of Weirs Beach, and who are travelling South, it will point to the left.

In 2017, a Lakeside Avenue improvement project resulted in a larger, two island base for the sign, with a new crosswalk crossing between the upper and lower islands. While the new design maintained two-lane, one way traffic on the northern side of the sign, the new upper island purposely restricts the southern side to one lane entering Lakeside Avenue. (The photo below shows the temporary, painted line crosswalk in August 2017. A few months later, a permanent, faux-brick, colored concrete crosswalk was installed.) In May, 2018, an irrigation system was completed to the two islands.



 A 1998, pre-restoration, daytime photo.


A 2006, post-restoration, nighttime photo.




Click here to enlarge the above B&W photo of the sign’s original installation in 1956


Click here to enlarge a photo of the one year anniversary of the sign in 1957



The original colors of the Weirs Beach sign, seen above in this circa 1957 postcard and copy-cat decal, were yellow and black. (The postcard also shows the original traffic island, and behind it, the Endicott House Restaurant.) The sign was yellow, the supporting poles were black, and the arrrow was black. Today, the sign (below right) is light blue, the supporting poles are dark blue, and the arrow is red. Also note the topmost pole, visible in earlier photos. Before restoration, power to the sign was fed from overhead utility lines and down the topmost pole. After restoration, power was fed from an underground line and up the main bottom pole. Unfortunately, during the restoration, a key element of the original design, the topmost pole, was removed. Previously tall and well-proportioned, the sign now appears short and squat . Still very attractive though!



Compare the old sign, with topmost pole, on left; to the new sign, with no topmost pole, on right


The original Weirs Beach arrow sign. Interestingly, the prime property at the corner of Lakeside Avenue and Route 3 is vacant and overgrown in this photo.


The original Weirs Beach sign at night, looking towards the lake.